Affiliation:
1. Lovely Proessional University, India
2. Lovely Professional University, India
Abstract
Society is undergoing a notable shift towards embracing green initiatives and environmental improvements that indicate towards embracing green initiatives and prioritizing environmental improvements. The contemporary era witnessed escalating calls for environmental sustainability that have reverberated across the globe, prompting significant shifts in societal attitudes and behaviours. This chapter delves into the multifaceted landscape of societal adaptations to green initiatives. Apparently, the transition in the preferences of consumers reflects a growing awareness of environmental concerns and a desire for sustainable products and practices. From changing consumer preferences to the rise of eco-conscious movements, the authors explore how individuals, communities, and institutions are embracing and adapting to the imperative of environmental stewardship. Simultaneously, eco-conscious movements have gained momentum, mobilizing individuals and communities to advocate for environmental protection and climate action.