Affiliation:
1. School of Business, Dr. Vishwanath Karad MIT World Peace University, Pune, India
2. Indian Institute of Management, Kozhikode Kerala, India
Abstract
This study examined job crafting, work satisfaction, and service sector employee retention. Job designing affected job satisfaction and retention in service sector organizations. Task crafting, relational crafting, and cognitive crafting were found to motivate and engage employees with job crafting as the most important. Job crafting, job happiness, and employee retention are linked by research. This study used 150 form fillers picked randomly. T-tests were utilized to examine job crafting, work satisfaction, and employee retention. The results revealed a significant and robust positive association between job crafting and job satisfaction, indicating that individuals who engaged in job crafting reported higher levels of work satisfaction. Additionally, a positive relationship was observed between job satisfaction and the intention to remain within the organization. Job satisfaction was also linked to company loyalty. The study found that job crafting affected employee retention. Job creation was linked to job happiness and loyalty.