Leveraging Marketing Strategies to Help Consumers Make Decisions Using Metaverse Technologies

Abstract

Metaverse technologies have become ground-breaking tools, changing the way businesses interact with consumers and analyze their behavior. This research examines innovative Metaverse marketing strategies that focus on enhancing customer experiences and comprehending consumer behavior through cutting-edge technologies, platforms, and models. Businesses can create interactive and realistic experiences for their clients in a vibrant and immersive setting provided by the Metaverse. Companies can create virtual storefronts by utilizing VR and AR technologies, allowing customers to explore products and services in visually compelling ways. The chapter provides a summary of the origins of the metaverse in marketing, with further explanations about the immersive technologies employed in the creation of marketing strategies. The main trends and their implications are presented, along with a discussion of the current state of the art research in marketing, which was originally developed by the ‘father of modern marketing,' Philip Kotler.