Technology-Supported Marketing for Sustainable Tourism in the Himalayas

Abstract

The Himalayas are one of the trendy tourist attractions that actually developed a special interest tourism type: Himalayan tourism. A considerable number of research studies have so far covered Himalayan tourism from numerous perspectives. However, innovative technology-supported marketing for sustainable tourism in the Himalayas in practice has limited knowledge. The aim of this research is to outline aspects of innovative technology adoption for sustainable tourism marketing in the Himalayas. From the Nepal part of the Himalayas context, this conceptual research outlines the features of innovative technology adoption from Roger's theoretical understanding and incorporates with relevant debates and arguments. This research advocates for adopting innovative technologies to ensure and support sustainability concerns in the Himalayas. This research concludes that the adoption of innovative technology for tourism marketing in this part of the world can support sustainable practices in tourism.