Crowdfunding and Slow Money

Abstract

Investment is always needed for new business or business development, and we are living with the emergence of new kinds of providers. Alongside banks, funds, or capital markets, efficient funding through people is doable on a larger scale than ever before, thanks in part to the Internet. Crowdfunding platforms and Slow Money are part of this bottom-up trend. In this chapter we compare crowdfunding and Slow Money and by analyzing how they attract people, we discuss their similarities and differences to respond to the research questions. The analysis might help identify potential synergies between the two non-conventional models, and heighten crowd-based solutions of fundraising. This article will identify their fundamentals. More importantly, we will investigate the spirit behind direct funding.