Organizing Digital Production in a Classic Higher Education Institution-Reference-Cited by-同舟云学术

Organizing Digital Production in a Classic Higher Education Institution

Published:2017 Issue: Volume: Page:157-172
ISSN:2326-9022
Container-title:Handbook of Research on Administration, Policy, and Leadership in Higher Education
language:
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Author:

Almaraz-Menéndez Fernando¹,Maz-Machado Alexander²

Affiliation:

1. University of Salamanca, Spain

2. University of Córdoba, Spain

Abstract

The aim of this chapter is to explain one model of organizational unit within universities committed to taking full advantage of the opportunities provided by digital technologies. The correct management of resources for digital innovation and content production is important for Higher Education Institutions in three spheres of activity: digital learning, institutional communications and digital marketing. Here, the implementation of the model in the case of the University of Salamanca is described. The chapter also explores the particular features that the Chief Digital Officer (CDO) role should have in Higher Education Institutions and a description of the process of digital innovation carried out at the MediaLab of the university. Lastly, some important research questions are raised around the phenomenon of the digital transformation of universities.

Publisher

IGI Global

Reference25 articles.

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