An Empirical Exploration of E-Agriculture System Acceptance, Satisfaction, and Usage

Abstract

The Indian economy relies heavily on agriculture, and an e-agriculture portal is a digital tool for sustainable development. It enables government and farmers to exchange information and share resources with anyone. However, many farmers are unaware of it, negatively impacting production and supply chains. The paper uses the Unified Theory of Acceptance and Use of Technology to analyze the intention to use an e-agriculture portal. The study used empirical methods to assess how citizen satisfaction concerns affect the purpose of using e-agriculture portal. Data were collected from 294 rural area farmers and further analyzed using partial least squares structural equation modelling. The study's main findings are that (1) performance expectancy has the most significant impact, while facilitating conditions have the least impact and experience and habit don't significantly impact on e-agriculture portal usage. (2) using e-agriculture portal positively affects citizen satisfaction, citizen engagement, trust in government, and trust in technology.