Affiliation:
1. IPS Academy, Institute of Business Management and Research, Indore, India
2. Jaro Education, India
Abstract
In the rapidly changing landscape of the digital era, ” “The Digital Co-Creation: Strategies for Collaborative Success in Cross-Border Business Eco-System” will examine the transformative potential of co-creation as a strategic approach to innovation and value enhancement. This chapter argues that effective co-creation is not a trend but a basic shift in how organizations interact with their stakeholders within the nation and beyond. It harvests diverse perspectives and insights through the active inclusion of customers, employees, and partners in the design and development processes to come up with solutions that are more relevant and innovative. Addressing the challenges of co-creation strategy implementation, this chapter underlines the generic barriers: organizational inertia, the misalignment of stakeholder interests, and the complexity of managing diversified business strategies.