Theatre effectiveness calculation

Abstract

With its origins dating back to ancient times, theatre faces competition from more modern and technological forms of entertainment in the 21st century. Consequently, the question of genre demand and its effectiveness – both mental and economic – is quite relevant. For Ukrainian theatre, which has faced the challenges of a full-scale invasion, the issue of effectiveness is even more significant. This study aims to determine the main indicators for assessing the effectiveness of theatres by analysing key performance indicators and financial aspects of institutional management. Using such methods as statistical analysis, comparison, synthesis, and forecasting, the research examined the current state of the industry and its economic indicators. As a result of the study, an increase in indicators of gross income, the number of employees, and personnel costs in Ukrainian theatres during 2015-2018 was proven, and the impact of COVID-19 on the activities of institutions was assessed using the example of Lviv. Separately, the impact of the war on the industry was studied, the mistakes made by Crimean theatres during the temporary occupation were assessed, and an analysis of the repertoire of relocated institutions on new stages was conducted. A unified system for comparing the economic indicators of various objects of performing arts was also developed, which is based on such a universal unit of measurement of goods as one spectator seat. The practical significance of the study lies in the creation of a set of economic effectiveness indicators – such as sales, cost, and troupe occupancy – which can be useful for relevant ministries and departments in calculating actual financial indicators and planning