Mitigation of Lock-in and Privacy Concerns for OTT(Over The Top) Users: The Role of Service Diversity, Technical Support, and Social Interaction-Reference-Cited by-同舟云学术

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Mitigation of Lock-in and Privacy Concerns for OTT(Over The Top) Users: The Role of Service Diversity, Technical Support, and Social Interaction

Published:2024-05-31 Issue:5 Volume:25 Page:1205-1216
ISSN:1598-2009
Container-title:Journal of Digital Contents Society
language:en
Short-container-title:dcs

Author:

Hwang Inho

Publisher

Digital Contents Society

Reference32 articles.

1. Current Status of Korean OTT Platform and How to Secure Competitiveness : Focusing on the OTT Policy

2. Media Today. ‘Streaming Wars’ 2023 OTT 1-Year Report Card... New Year’s Outlook [Internet]. Available: https://www.mediatoday.co.kr.

3. Factors Influencing Switching Intention and Customer Retention of Over-the-Top (OTT) Viewing Behavior in Taiwan: The Push–Pull– Mooring Model

4. Switching channels: investigating the push, pull, and mooring effects of moving from cable TV to OTT services

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