Gender and Queer Fan Labor on Tumblr

Author:

Anselmo Diana W.

Abstract

Dominated by LGBTQ+ and female-identified fans from various backgrounds, Tumblr blogs dedicated to queer readings of the BBC television series Sherlock (2010–ongoing) are a breeding ground for less-discussed forms of unremunerated queer labor: utopian, heuristic, and care work. In their digital fanworks, Tumblr queer users marry crafts associated with domestic heterosexual femininity (collage and scrapbooking) with established female fan practices (slashing and shipping) to articulate complex sexual and gender identities and navigate neuro-divergent mental health statuses. This article examines the shifts real-time digital interactivity and transmedia storytelling have introduced to viewer/producer power relations. Unpacking “queer cryptography” as a form of reception labor offers a feminist reading of the diverse modes of LGBTQ+ identification, kinship, and activism performed by queer female viewers on Tumblr, while questioning the vulnerability and possible exploitation of the unsanctioned affective labor produced by such a desperately underrepresented demographic.

Publisher

University of California Press

Subject

History,Gender Studies

Reference57 articles.

1. I would like to acknowledge the vital support and insight provided by Meghan M. Chandler, Miriam Forman-Brunell, and Denise McKenna, and to thank the attendees of the University of Pittsburgh's Humanities Center Colloquium for their feedback on an earlier version of this article. Furthermore, this piece would not exist without the Johnlock Tumblr community, whose incredibly creative minds were a key source of inspiration. Thank you all for sharing.

2. Richard Siken, Crush (New Haven, CT: Yale University Press, 2005), 62.

3. Steven Moffat, “The Fabulous Baker Street Boys,” Empire, January 2014, 157.

4. “Slashing” is a fan-coined term historically used to describe the sexual coupling of two male figures. Originally popularized by female fanfiction writers surrounding the TV cult series Star Trek (CBS, 1966–69), the term literally refers to the punctuation mark “slash” (as in Kirk/Spock or Holmes/Watson). The slash symbol is now primarily employed in digital communities to flag fanworks containing same-sex romantic content, graphic or otherwise. However, in fanfiction tags, nonsexual queer pairings are often announced through an ampersand (as in Holmes&Watson). “Subtextual scanning” is a locution I use to convey the reading practices queer audiences have historically deployed to retrieve same-sex representation from mainstream media. See Terry Castle's and Patricia White's scholarship on lesbian moviegoers reappropriating Marlene Dietrich and Greta Garbo as legible queer icons: Terry Castle, The Apparitional Lesbian: Female Homosexuality and Modern Culture (New York: Columbia University Press, 1993); Patricia White, Uninvited: Classical Hollywood Cinema and Lesbian Representability (Bloomington: Indiana University Press, 1999). Through groundbreaking, these works focus on a single sexuality (lesbian) and a specific medium (cinema) during a period in US film history marked by morality-based censorship (the Hays Code) and unilateral modes of film production (star and studio systems). In this paper, I aim to open up notions of queer identification and fan reception through the analysis of transmedia television, social media subcultures, and non-heteronormative female viewers.

5. David M. Halperin, “The Normalization of Queer Theory,” Journal of Homosexuality 45, no. 2 (2003): 334.

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