Increasing the Number of Inductive Stove Users in Indonesia Using Cognitive Intervention Model to Support Industry 4.0 Implementation at PT PLN (Persero)

Abstract

Abstract Indonesian government electricity utility company, PT PLN (Persero) has applied the application towards Industry 4.0. One of its application is promoting inductive stove among households, in terms of modernizing Indonesian people’s life behaviour. Inductive stove users in Indonesia is still low, because of its bad quality of promotion. So, the authors will try to provide suggestions to improve the quality of inductive stove promotion using cognitive intervention methods. This method is expected to increase inductive stove users in the households sector by changing the mindset of the society by cognitive intervention method and supports PT PLN (Persero) to apply industry 4.0 in Indonesia especially for the households sector.