Accurate Marketing Strategies Based On Data Analytics

Abstract

Abstract In the current background of the times, China’s economic development is very rapid, all walks of life are changing with each passing day, so for marketing strategy, the current situation is also a challenge, but also an opportunity. Therefore, according to the current situation, this paper puts forward some methods of using data analysis to implement precision marketing. In this paper, on the premise of protecting user data security and not violating the data mining rules, in order to improve the accuracy of marketing, through comparing the current marketing model with the previous marketing model, and using literature research, questionnaire method, comparative analysis, mathematical statistics, a number of algorithms and other methods to get the experimental results. The experimental results show that the appropriate algorithm can make the marketing strategy get more accurate results.