Evaluation of satisfaction and repurchase intention in online food group-buying, using Taiwan as an example

Abstract

Purpose – The purposes of this study are: to investigate the relationship of personal background to online group buying's satisfaction and to establish the relationship between consumer's satisfactions and repurchase intention. Design/methodology/approach – This research used a questionnaire to survey and chose consumers with online group buying experience as research subjects. The study used SPSS statistic software to analyze. Findings – The outcomes of this study are: demographic variables have effects on consumer's online food group-buying satisfaction. Consumer's satisfaction has an effect on repurchase intention. Originality/value – This paper investigates the relationship of personal background to online group buying's satisfaction. It establishes the relationship between consumer's satisfaction and repurchase intention.