Exploring cross‐national differences in service innovation process and strategy in developing and developed nations
Author:
Publisher
Emerald
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,Business, Management and Accounting (miscellaneous)
Reference67 articles.
1. An Exploratory Investigation of User Involvement in New Service Development
2. Innovation Strategy, Process and Performance in the Commercial Banking Industry
3. Service innovation strategy and process: a cross‐national comparative analysis
4. New Service Development Process
5. A customer‐oriented new service development process
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