Computational Advancements and Application of Bayesian Techniques in Marketing

Author:

Srivastava Richa,Sanjeev M A

Publisher

Emerald Publishing Limited

Reference38 articles.

1. A choice model for packaged goods: Dealing with discrete quantities and quantity discounts;Marketing Science,2004

2. Bitter, M. (2019). Bayesian modeling to improve price elasticity accuracy [Online]. Retrieved from https://towardsdatascience.com/using-bayesian-modeling-to-improve-price-elasticity-accuracy-8748881d99ba

3. Applying Bayesian parameter estimation to A/B tests in e-business applications - examining the impact of green marketing signals in sponsored search advertising,2013

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