Success and failure factors in developing new banking and insurance services in South Africa-Reference-Cited by-同舟云学术

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Success and failure factors in developing new banking and insurance services in South Africa

Published:2000-09 Issue:5 Volume:18 Page:233-245
ISSN:0265-2323
Container-title:International Journal of Bank Marketing
language:en
Short-container-title:Intl Jnl of Bank Marketing

Author:

Oldenboom Nicola,Abratt Russell

Publisher

Emerald

Subject

Marketing,Marketing

Reference55 articles.

1. Booz, Allen and Hamilton Ltd (1982), Management of New Products, Booz, Allen and Hamilton, New York, NY.

2. Bowers, M.R. (1986), “The new product development process: a suggested model for banks”, Journal of Retail Banking, pp. 19‐24.

3. New Product Scenarios: Prospects for Success

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