Virtual communities and financial services ‐ on‐line business potentials and strategic choice-Reference-Cited by-同舟云学术

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Virtual communities and financial services ‐ on‐line business potentials and strategic choice

Published:1998-07 Issue:4 Volume:16 Page:161-169
ISSN:0265-2323
Container-title:International Journal of Bank Marketing
language:en
Short-container-title:Intl Jnl of Bank Marketing

Author:

Barnatt Christopher

Publisher

Emerald

Subject

Marketing,Marketing

Reference3 articles.

1. Armstrong, A. and Hagel, J. III (1996, “The real value of on‐line communities”, Harvard Business Review, Vol. 74 No. 3, pp. 134‐41.

2. Atkinson, J. (1985, The Flexibility Factor, Institute for Manpower Studies, Sussex University.

3. McDonough, M. (1997, Frequently Asked Questions: Virtual Communities, internal paper prepared for virtual community hosts at the Thomson Virtual Communities Laboratory.

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