Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight-Reference-Cited by-同舟云学术

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Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight

Published:2022-06-07 Issue:6 Volume:56 Page:1585-1589
ISSN:0309-0566
Container-title:European Journal of Marketing
language:en
Short-container-title:EJM

Author:

Barnes Stuart,de Ruyter Ko

Publisher

Emerald

Subject

Marketing

Reference13 articles.

1. Consumer choice and autonomy in the age of artificial intelligence and big data;Customer Needs and Solutions,2018

2. Ready for robots: how to think about the future of AI;Foreign Affairs,2019

3. How to design an AI marketing strategy;Harvard Business Review,2021

4. Artificial intelligence in marketing: a bibliographic perspective;Australasian Marketing Journal,2021

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3. Digital knowledge engineering for strategy development;Journal of Business Research;2024-04

4. Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research;Psychology & Marketing;2024-01-04

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