Author:
Badri Masood A.,Davis Donald L.,Davis Donna
Abstract
Investigates the industrial location decision behaviour of firms.
The behaviour was determined by an examination of the firms′ attitudes
measured on “location variables”. Firms representing various
countries that actually located in an international industrial park and
those that considered but did not locate in the park, provided a sample
frame for the study. Three models were developed from the data that
supplement or complement traditional approaches to industrial location
analysis. The models provide a method for management of an existing
industrial site to develop an appropriate marketing strategy for the
target firms, and to plan modifications based on firms′ attitudes. For
those considering the construction or alteration of an industrial site
the models can provide additional insight into the planning and
development of the facilities.
Subject
Management of Technology and Innovation,Strategy and Management,General Decision Sciences
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