Investigation of green marketing tools' effect on consumers' purchase behavior-Reference-Cited by-同舟云学术

Investigation of green marketing tools' effect on consumers' purchase behavior

Published:2011-03-15 Issue:2 Volume:12 Page:73-83
ISSN:1751-5637
Container-title:Business Strategy Series
language:en
Short-container-title:Business Strategy Series

Author:

Rahbar Elham,Abdul Wahid Nabsiah

Publisher

Emerald

Subject

Strategy and Management

Reference35 articles.

1. The Value of Brand Equity

2. Predicting Purchase Intentions for an Environmentally Sensitive Product

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5. Consumer responses to environmental advertising in China

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