Crowdsourcing adoption in organisations: a multi-perspective analysis of innovation and organisational dynamics

Abstract

Purpose In response to the growing importance of crowdsourcing as a strategic tool for innovation in problem-solving, data collection and creativity, this research investigates the key dynamics influencing its adoption. Using a comprehensive framework that integrates innovation characteristics, technological readiness, organisational factors and environmental contexts, this study aims to identify and analyse critical factors that shape crowdsourcing adoption. Design/methodology/approach The research uses a sample of 426 senior managers from various industries in India. The data is analysed using partial least squares, a component-based approach to structural equation modelling. Findings The findings reveal a nuanced interplay of these factors, with relative advantage acting as a catalyst for adoption, motivated by cost reduction and perceived opportunities. Complexity serves as a notable inhibitor, emphasising challenges associated with managing diverse contributions and technical intricacies. Compatibility, technology readiness and top management support emerge as facilitators, highlighting the importance of aligning crowdsourcing initiatives with organisational structures and fostering a technologically ready and leadership-endorsed environment. Research limitations/implications This study enhances the understanding of crowdsourcing adoption by identifying key determinants and offering strategic insights for organisations. Future research could explore the role of decentralised structures like Distributed Autonomous Organisations and Distributed Autonomous Enterprises in adoption processes. Cross-industry and cross-cultural studies may further refine these factors, whereas policymakers can leverage these findings to foster technological readiness, streamline adoption, and align organisations with innovation strategies. Originality/value This study fills a crucial gap in current literature by providing a holistic framework and empirical evidence on the critical factors influencing crowdsourcing adoption. The originality lies in the integration of established theories, offering a comprehensive analysis that contributes valuable insights to both academia and practitioners in the field of organisational innovation.