Comparison of country of origin effects on household and organizational buyers′ product perceptions
Author:
Publisher
Emerald
Subject
Marketing
Reference32 articles.
1. Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product
2. Determinants and Effects of the Use of ″Made in″ Labels
3. Country-of-Origin Effects on Product Evaluations
4. A Cross-Cultural Study of “Made in” Concepts
5. Sourcing of Industrial Products: Regiocentric Orientation of Chinese Organizational Buyers
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