Rethinking resistance and anti‐consumption behaviours in the light of the concept of deviance

Author:

Amine Abdelmajid,Gicquel Yohan

Publisher

Emerald

Subject

Marketing

Reference24 articles.

1. Explorations and implications of aberrant consumer behavior

2. Reflexive Dispossession and the Self: Constructing a Processual Theory of Identity

3. The Sociology of the Deviant Act: Anomie Theory and Beyond

4. Fournier, S. (1998), “Consumer resistance: societal motivations, consumer manifestations, and implications in the marketing domain”,Advances in Consumer Research, Vol. 25 No. 1, pp. 88‐90.

5. Fowler, A.R. (2007), “Hooligan's holiday: rethinking deviant consumer behaviour and marketing”,Advances in Consumer Research, Vol. 34, pp. 39‐44.

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