Count on Me: Moral Language in Social Media and Policy Discourse during the Ukraine-Russia Conflict

Abstract

Abstract We apply moral foundations theory (MFT) to explore how the public conceptualizes the first eight months of the conflict between Ukraine and the Russian Federation (Russia). Our analysis includes over 1.1 million English tweets related to the conflict over the first 36 weeks. We used linguistic inquiry word count (LIWC) and a moral foundations dictionary to identify tweets’ moral components (care, fairness, loyalty, authority, and sanctity) from the United States, pre- and post-Cold War NATO countries, Ukraine, and Russia. Following an initial spike at the beginning of the conflict, tweet volume declined and stabilized by week 10. The level of moral content varied significantly across the five regions and the five moral components. Tweets from the different regions included significantly different moral foundations to conceptualize the conflict. Across all regions, tweets were dominated by loyalty content, while fairness content was infrequent. Moral content over time was relatively stable, and variations were linked to reported conflict events.