Online health communities influence people’s health behaviors in the context of COVID-19

Abstract

The online health community has the functions of online consultation, health record management and disease information interaction as an online medical platform. In the context of the pandemic, the existence of online health communities has provided a favorable environment for information acquisition and knowledge sharing among different roles, effectively improving the health of human, and popularizing health knowledge. This paper analyzes the development and importance of domestic online health communities, and sorts out users’ participation behaviors, types of behaviors, and continuous participation behaviors, influence motives, and motivational patterns in online health communities. Taking the operation status of the online health community during the pandemic period as an example, the computer sentiment analysis method was used to obtain seven categories of participation behaviors and the proportion of various behaviors of online health community users, and the conclusion is: the emergence of the pandemic, making the online health community a platform where people are more inclined to choose to consult health issues, and user interaction behaviors have become more active on the platform.