Subjective Factors Influencing Students to Use Bicycle on Campus: A Case Study in Universiti Tun Hussein Onn Malaysia

Abstract

Malaysia’s energy consumptionis predicted to grow over time and the main contributor to the energy consumptionis in transport sector.It is also predictedthat energy for transport may expandsignificantly for the next 25 years. Therefore, it is vitalto create sustainable development in every energy-produced sectors, especially in transport sectors, nationallyand globally. One of the measures to reduce energy consumptions in transport sector is to promote sustainable transportationparticularly in promoting active transportation mode such as bicycle. This study aims to investigate subjective factors that influence the students’ decisions to use a bicyclefor movingoncampus.Probability sampling method using stratified sampling technique was appliedsince the study was conducted among Universiti Tun Hussein Onn Malaysia postgraduate students. Survey method via online questionnaire was used and quantitative method in conjunction with relevant statistical approachessuch as descriptive statistics and regression analyseswas applied to analyse the data. Theory of Planned Behaviour (TPB) wasapplied to test therelationships between thefactors.It is found that very few students have used bicycle for movementon campusfor participating in mandatory, maintenance and leisure activitiesin both weekdays and weekends. Regression results show thatsubjective factorswhich aresubjective norm, perceived behavioural control, and attitude arestrongly influence students’ decisionsto use bicycle for daily travels in campussignificantly.In addition, the perceived behavioural control that is ease of bicycle use on campus is significantly influenced the behaviour of cycling on campus with similar weightage found with the intention variable.