RELEVANCE OF STRATEGIC MANAGEMENT OF LOGISTICS AND SUPPLY CHAINS IN THE DEVELOPMENT OF REGIONAL ECONOMY

Abstract

The presented article is actualized by the current state of the logistics sphere of activity, because logistics activities occupy a significant share of the GNP of countries, and this share is steadily growing. Transformational processes in supply chains in the context of most spheres of the national economy, both regional and federal scales, dictate the need to strengthen the role of strategic logistics management in order to ensure sustainable development of the economy, in general. The direct success of business in the regions largely depends on ensuring effective integration between business units. Through effective and efficient logistics activities it is possible to achieve higher customer value, creating both a value advantage and a productivity advantage, and through the work done in this area, businesses can take another step forward compared to their competitors in the sectors in which they do business. This article considers the theoretical aspects of strategic logistics and supply chain management in the current economic environment. The paper reflects some aspects of the effectiveness of the use of information technology in logistics, by the example of using RFID-identification technology. The authors conclude by applying different analysis methodologies that supply chain management acts as a system of business process management tools from raw material suppliers to end users, in which products, services and information are provided, increasing the added value for customers and other partners. Based on this the author's definition of the investigated scientific category is presented and relevant conclusions and inferences are made.