A Technology Acceptance Model of common bean growers’ intention to adopt Integrated Production in the Brazilian Central Region

Abstract

Summary The Brazilian government encouraged the Integrated Production (IP) farming system adoption to mitigate the negative environmental impacts of intensive bean production in irrigated areas of the Brazilian savanna. By ensuring food-safety and the use of sustainable agricultural practices, IP may strengthen national agriculture competitiveness. Regardless of the government efforts to promote IP in the main agricultural regions and among the largest food growers, only few slowly adopted it. Therefore, studying the process of technology adoption is important to identify possible problems that could affect adoption and diffusion of this farming system. We applied a Technology Acceptance Model (TAM) to explain the adoption and use of IP by the common beans growers from one of the most important bean production regions in Brazil. Ninety-three interviews were administered to different actors involved in beans production. A Structural Equation Model (SEM) following a confirmatory factor analysis (CFA) was used to identify the relationship between factors. The findings suggest that respondents have positive perceptions toward adopting IP. Perceived usefulness has a positive impact on attitude, and attitudes affect behavioral intention. However, the proposed model only partially explains IP adoption intentions.