Historical research, academic politics and editorial activism *
Author:
Affiliation:
1. University of York
2. Royal Holloway, University of London
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2023.2242374
Reference107 articles.
1. A history of the concept of branding: practice and theory
2. Entrepreneur Brownie Wise: Selling Tupperware to America's Women in the 1950s
3. Moving Possessions: An Analysis Based on Personal Documents from the 1847-1869 Mormon Migration
4. The practical domain of marketing: The notion of a ‘free’ enterprise market economy as a guise for institutionalized marketing power;Benton R.;American Journal of Economics and Sociology,1987
5. Who Built Maslow’s Pyramid? A History of the Creation of Management Studies’ Most Famous Symbol and Its Implications for Management Education
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1. Celebrating failure: a path towards opening up disciplinary debate;Journal of Marketing Management;2023-06-13
2. Publish or perish: ensuring our journals don’t fail us;Journal of Marketing Management;2023-06-13
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