Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes-Reference-Cited by-同舟云学术

Green perceived value and intention to purchase sustainable apparel among Gen Z: The moderated mediation of attitudes

Published:2022-02-23 Issue:2 Volume:13 Page:168-185
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Arora Nupur¹^ORCID,Manchanda Parul¹^ORCID

Affiliation:

1. School of Business Studies, Vivekananda Institute of Professional Studies, New Delhi, India

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2021.2021435

Reference87 articles.

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5. Banerjee, J. (2019, November 7). Why is sustainable fashion so expensive? Forbes India. https://www.forbesindia.com/article/best-things-money-can-buy/why-is-sustainable-fashion-so-expensive/55823/1

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