Sustainable fashion themes in luxury brand storytelling: The sustainability fashion research grid
Author:
Affiliation:
1. Yonsei Frontier Lab, Yonsei University, Seoul, Republic of Korea
2. Wall College of Business, Department of Marketing, Coastal Carolina University, Conway, SC, USA
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2019.1573699
Reference45 articles.
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4. Customer orientation, merchandising competencies, and financial performance of small fashion retailers in Bangkok
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