“Metaverse” Typology Based on Affordances and Psychological Processes
Author:
Affiliation:
1. University of Miami, Coral Gables, Florida, USA
2. University of Illinois at Urbana-Champaign, Urbana, Illinois, USA
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2024.2385523
Reference110 articles.
1. Adams P. 2022. Metaverse goes mainstream but most consumers still don’t understand it. Retail Dive. https://www.retaildive.com/news/metaverse-awareness-mainstream-consumer-knowledge-gap/623425/
2. Self-Endorsing Versus Other-Endorsing in Virtual Environments
3. Incorporating Immersive Virtual Environments in Health Promotion Campaigns: A Construal Level Theory Approach
4. The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse
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