Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones
Author:
Affiliation:
1. University of Illinois at Urbana–Champaign, Urbana, Illinois, USA
2. Weizenbaum Institute for the Networked Society, Freie Universität Berlin, Berlin, Germany
3. University of Minnesota, Twin Cities, Minnesota, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2021.1997675
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1. Investigating the impact of social media advertising features on customer purchase intention
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5. Skipping politics: Measuring avoidance of political content in social media
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