Search Engine Advertisement Design Effects on Click-Through Rates
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/15252019.2014.890394
Reference22 articles.
1. Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets
2. Competing “Creatively” in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance
3. Methods for comparing rankings of search engine results
4. On the Optimality of Clickthrough Fees in Online Markets
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