Responses to direct-to-consumer advertising in Australia: Comparing experience-Reference-Cited by-同舟云学术

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Responses to direct-to-consumer advertising in Australia: Comparing experience

Published:2022-09-20 Issue:4 Volume:39 Page:398-409
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Goodall Stephen¹^ORCID,Viney Rosalie¹^ORCID,Street Deborah¹^ORCID,Waller David S.²^ORCID,Zhao Fei Li³^ORCID

Affiliation:

1. Faculty of Health, Centre for Health Economics Research and Evaluation, University of Technology Sydney, Sydney, Australia

2. Marketing Discipline Group, University of Technology Sydney, Sydney, Australia

3. School of Biomedical Sciences and Pharmacy, University of Newcastle, Newcastle, Australia

Funder

Australian Self Medication Industry (ASMI).

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Link

https://www.tandfonline.com/doi/pdf/10.1080/07359683.2022.2124052

Reference25 articles.

1. Direct-to-Consumer Advertising in Oncology

2. Direct-to-consumer advertising: Australian pharmacists' experiences with non-prescription medicines

3. Direct-to-Consumer Advertising of Prescription Pharmaceuticals: A Consumer Perspective from New Zealand

4. Empowering or misleading? Online health information provision challenges

5. A Decade of Direct-to-Consumer Advertising of Prescription Drugs

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