Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising-Reference-Cited by-同舟云学术

Consumers Young and Old: Segmenting the Target Markets for Direct-to-Consumer Prescription Drug Advertising

Published:2011-10-01 Issue:4 Volume:28 Page:337-353
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Ball Jennifer Gerard¹,Manika Danae²,Stout Patricia³

Affiliation:

1. a School of Journalism and Mass Communication, University of Minnesota , Minneapolis, Minnesota

2. b Durham Business School, Durham University , Durham, United Kingdom

3. c Department of Advertising , The University of Texas at Austin , Austin, Texas

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Link

https://www.tandfonline.com/doi/pdf/10.1080/07359683.2011.623112

Reference33 articles.

1. Direct-to-Consumer Antidepressant Ads and Young Adults' Beliefs About Depression

2. Direct‐to‐consumer advertising and young consumers: building brand value

3. Bernstein , E. ( 2005 ). New addiction on campus: Raiding the medicine cabinet. The Wall Street Journal Online. Retrieved from http://online.wsj.com/article/SB120639877117160751.html

4. Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix

5. Marketing Drugs, Marketing Health Care Relationships: A Content Analysis of Visual Cues in Direct-to-Consumer Prescription Drug Advertising

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