Segmenting and Targeting American University Students to Promote Responsible Alcohol Use: A Case for Applying Social Marketing Principles-Reference-Cited by-同舟云学术

Segmenting and Targeting American University Students to Promote Responsible Alcohol Use: A Case for Applying Social Marketing Principles

Published:2011-10-01 Issue:4 Volume:28 Page:287-303
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Deshpande Sameer¹,Rundle-Thiele Sharyn²

Affiliation:

1. a Faculty of Management, University of Lethbridge , Lethbridge, Canada

2. b Department of Marketing, Griffith University , Nathan, Australia

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Link

https://www.tandfonline.com/doi/pdf/10.1080/07359683.2011.623094

Reference34 articles.

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3. An Environmental Approach to Combat Binge Drinking on College Campuses

4. Reducing alcohol consumption among university students: recruitment and program design strategies based on Social Marketing Theory

5. Leisure and Alcohol Expectancies

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