Uncovering the Use of the Social Support Concept in Social Marketing Interventions for Health-Reference-Cited by-同舟云学术

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Uncovering the Use of the Social Support Concept in Social Marketing Interventions for Health

Published:2020-05-20 Issue:1 Volume:34 Page:1-35
ISSN:1049-5142
Container-title:Journal of Nonprofit & Public Sector Marketing
language:en
Short-container-title:Journal of Nonprofit & Public Sector Marketing

Author:

Baptista Nuno¹^ORCID,Alves Helena²^ORCID,Pinho José Carlos³^ORCID

Affiliation:

1. Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa and NECE-UBI, Covilhã, Portugal

2. Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa, University of Beira Interior, NECE-UBI, Covilhã, Portugal

3. School of Economics and Management, NIPE - University of Minho, Braga, Portugal

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10495142.2020.1760999

Reference149 articles.

1. The Role of Social Support in Social Marketing

2. Marketing Social Marketing in the Social Change Marketplace

3. The efficacy of social-influence prevention programs versus ?standard care?: Are new initiatives needed?

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