The Allure of Foreignness: Exploring the Impact of Foreign Language Labels and the Mediating Effects of Consumer Xenocentrism on Consumer Perceptions-Reference-Cited by-同舟云学术

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The Allure of Foreignness: Exploring the Impact of Foreign Language Labels and the Mediating Effects of Consumer Xenocentrism on Consumer Perceptions

Published:2025-05-22 Issue: Volume: Page:1-19
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Shehu Erion¹,Vollmann Ralf²,Taban Azin³,Cera Gentjan⁴,Shehu Enxhi⁵

Affiliation:

1. Department of Foreign Languages, Agricultural University of Tirana

2. Institute of Linguistics, University of Graz

3. Department of Horticultural Science, School of Agriculture, Shiraz University

4. Department of Finance and Accounting, Agricultural University of Tirana

5. Department of Agribusiness, LOGOS University College

Funder

University of Graz

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2025.2507655

Reference102 articles.

1. Does country of origin matter for low‐involvement products?

2. Country-of-origin marketing: A list of typical strategies with examples

3. The country-of-origin lie: impact of foreign branding on customers’ willingness to buy and willingness to pay when the product’s actual origin is disclosed

4. Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

5. Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

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