Regional Variation in Rivalry: Canadians Really are Friendlier
Author:
Affiliation:
1. Northern Kentucky University, Highland Heights, Kentucky, USA;
2. Western Carolina University, Cullowhee, North Carolina, USA
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2018.1531364
Reference47 articles.
1. Country-of-Origin Effects in the U.S. and Canada
2. Regional patterns of communication in the United States: A theoretical perspective
3. Social Identity Theory and the Organization
4. The Design of Everyday Hate: A Qualitative and Quantitative Analysis
5. Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
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