Strategic consequences of self-service technology evaluations
Author:
Affiliation:
1. Department of Marketing & Supply Chain Management, East Carolina University, Greenville, NC, USA
2. Department of Marketing, Virginia Commonwealth University, Richmond, VA, USA
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2017.1411387
Reference69 articles.
1. The Financial Information Content of Perceived Quality
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4. The Antecedents and Consequences of Customer Satisfaction for Firms
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