Acculturation to the global consumer culture: a generational cohort comparison
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2012.671340
Reference28 articles.
1. Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study
2. Acculturaton to the global consumer culture: Scale development and research paradigm
3. Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes
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