Market orientation and SME performance: Moderating role of IoT and mediating role of creativity-Reference-Cited by-同舟云学术

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Market orientation and SME performance: Moderating role of IoT and mediating role of creativity

Published:2022-08-05 Issue: Volume: Page:1-28
ISSN:0047-2778
Container-title:Journal of Small Business Management
language:en
Short-container-title:Journal of Small Business Management

Author:

Wasim Muhammad¹^ORCID,Ahmed Shehzad¹^ORCID,Kalsoom Tahera²^ORCID,Khan Mohammad Saud³^ORCID,Rafi-Ul-Shan Piyya Muhammad⁴^ORCID

Affiliation:

1. School of Business & Creative Industries, University of the West of Scotland, UK

2. School of Computing, Engineering and Physical Sciences, University of the West of Scotland, UK

3. School of Management, Wellington School of Business and Government, Victoria University of Wellington, New Zealand

4. Cardiff Management School, Cardiff Metropolitan University, UK

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting

Link

https://www.tandfonline.com/doi/pdf/10.1080/00472778.2022.2100897

Reference98 articles.

1. Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)

2. Towards Supply Chain Visibility Using Internet of Things: A Dyadic Analysis Review

3. The Internet of Things, dynamic data and information processing capabilities, and operational agility

4. The impact of aligning business, IT, and marketing strategies on firm performance

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2. Strategic Business Performance in Digital Paradigm: Interplay Among Digital Orientation, Competence, and Team Creativity;Journal of the Knowledge Economy;2024-07-20

3. Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance?;International Marketing Review;2024-03-25

4. Modeling the Relationship Between Market Orientation, Learning Orientation, and Performance of Moroccan SMEs: A Structural Equation Approach;E3S Web of Conferences;2024

5. The role of generative artificial intelligence (GAI) in customer personalisation (CP) development in SMEs: a theoretical framework and research propositions;Industrial Artificial Intelligence;2023-11-21

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