Examining the moderating effect of host country image on the relationship between tourists’ motivation and their intention to visit mega sporting events in India
Author:
Affiliation:
1. Department of Marketing, Institute of Management Technology Nagpur, Nagpur, India
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/15470148.2024.2320887
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4. BestMediaInfo & The Economic Times. (2023). Market size of the sports industry across India from 2017 to 2022 (in billion Indian rupees). Statista. Retrieved September 29, 2023, from https://www.statista.com/statistics/1029883/india-sports-industry-market-size/.
5. The impact of country image and destination image on US tourists’ travel intention
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