The impact of service quality on customer referrals: The mediating role of customer gratitude
Author:
Affiliation:
1. TCS Pvt ltd, Islamabad, Pakistan
2. Marketing Department, Faculty of Management Sciences, International Islamic University, Islamabad, Pakistan
Publisher
Informa UK Limited
Subject
Health Policy,Leadership and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/20479700.2018.1489460
Reference27 articles.
1. The Role of Customer Gratitude in Relationship Marketing
2. Examining the antecedents and consequences of gratitude
3. Success through commitment and trust: the soft side of strategic alliance management
4. A new application of a commercial microtiter plate-based assay for assessing the antimicrobial activity of Maillard reaction products
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