Status demotion in loyalty programmes: the role of perceived unfairness
Author:
Affiliation:
1. School of Management, Huazhong University of Science and Technology, Wuhan, People’s Republic of China
2. Department of Marketing, University of Chittagong, Chittagong, Bangladesh
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/02642069.2018.1477938
Reference98 articles.
1. Empirical analysis of the cross-cultural information searching and travel behavior of business travelers: A case study of MICE travelers to Qatar in the Middle East
2. Inequity In Social Exchange
3. The Role of Loyalty Program (LP) and Brand Attachment in Establishing Word-of-Mouth Intentions
4. The effects of distributive, procedural, and interactional justice on customer retention: An empirical investigation in the mobile telecom industry in Tunisia
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