Responsible brand leadership in services: fostering love, ethics, and empowerment-Reference-Cited by-同舟云学术

Responsible brand leadership in services: fostering love, ethics, and empowerment

Published:2024-06-06 Issue:9-10 Volume:44 Page:686-709
ISSN:0264-2069
Container-title:The Service Industries Journal
language:en
Short-container-title:The Service Industries Journal

Author:

Junaid Muhammad¹,Javed Muzhar²,Hussain Khalid³,Nusair Khaldoon⁴⁵

Affiliation:

1. School of Management, Asian Institute of Technology, Khlong Nueng, Thailand

2. Rabat Business School, International University of Rabat, Rabat, Morocco

3. Department of Marketing, College of Economics and Political Science, Sultan Qaboos University, Muscat, Oman

4. Department of Hospitality and Tourism Management, University of South Alabama, Mobile, AL, USA

5. School of Business and Economics, National University, San Diego, CA, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/02642069.2024.2355614

Reference100 articles.

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2. A Multidimensional Measure of Responsible Leadership: Integrating Strategy and Ethics

3. Consumer power: scale development and validation in consumer–firm relationship

4. Responsible leadership, organizational ethical culture, strategic posture, and green innovation

5. Brand anthropomorphism, love and defense: does attitude towards social distancing matter?

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