Should short warranty always be interpreted as low quality: the effect of brand advantages on warranty’s signalization
Author:
Affiliation:
1. College of Management and Economics, Tianjin University , Tianjin, China.
Funder
National Natural Science Foundation of China
National Nature Science Foundation of China
Publisher
Informa UK Limited
Subject
Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00207543.2018.1436791
Reference34 articles.
1. Reputation and Product Quality
2. Warranty strategy in a supply chain when two retailer’s extended warranties bundled with the products
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5. Strategies for warranty service in a dual-channel supply chain with value-added service competition
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