Promotion and Prevention Contracts in Distributor–Supplier Relationship Using Matched Dyadic Data-Reference-Cited by-同舟云学术

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Promotion and Prevention Contracts in Distributor–Supplier Relationship Using Matched Dyadic Data

Published:2020-04-02 Issue:2 Volume:27 Page:111-124
ISSN:1051-712X
Container-title:Journal of Business-to-Business Marketing
language:en
Short-container-title:Journal of Business-to-Business Marketing

Author:

Chi Yunjia¹,Zeng Fue²,Dong Maggie Chuoyan³,Song Yiping (Amy)⁴

Affiliation:

1. Department of Marketing, College of Economics & Management, Huazhong Agricultural University, Wuhan, China

2. Department of Marketing, Economics and Management School, Wuhan University, Wuhan, China

3. Department of Marketing, College of Business, City University of Hong Kong, Tat Chee Avenue, Hong Kong

4. Department of Marketing, NEOMA Business School - Campus, de Reims, France

Funder

Fundamental Research Funds for the Central Universities

National Natural Science Foundation of China

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2020.1748326

Reference66 articles.

1. Perspectives on Behavior-Based versus Outcome-Based Salesforce Control Systems

2. How Does Enforcement Deter Gray Market Incidence?

3. The Severity of Contract Enforcement in Interfirm Channel Relationships

4. Estimating Nonresponse Bias in Mail Surveys

5. Informal Lending in Emerging Markets

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1. Aligning Governance Mechanisms with Organization Forms in Multichannel Marketing;Journal of Business-to-Business Marketing;2024-02-23

2. Do measurement methods matter? A meta-analysis of antecedents and outcomes of contractual governance in interorganisational relationships;Production Planning & Control;2023-09-11

3. Competition or spillover? Effects of platform-owner entry on provider commitment;Journal of Business Research;2022-05

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